Troy Norcross – Medium

Troy Norcross

A Crypto Carol: The Ghosts of Blockchain — CityAM

‘Tis the season for crypto-mania. It’s always lovely to see all the crypto girls and boys with pound signs in their eyes huddled around…

5 min readDec 21, 2020

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A Crypto Carol: The Ghosts of Blockchain — CityAM

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Troy Norcross

Blockchain Explained 101

As originally published in CityAM (here) || 6 August 2019

4 min readNov 15, 2020

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Blockchain Explained 101

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Troy Norcross

The Crypto Circus is Back in Town! This Year’s Star Attraction? DeFi (Part 1) — CityAM

Please don’t ask too many questions. Whatever you do, don’t look at the state of the code or the people running the circus…

5 min readSep 1, 2020

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The Crypto Circus is Back in Town! This Year’s Star Attraction? DeFi (Part 1) — CityAM

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Troy Norcross

The Dark Side of the Ethereum Name Service (ENS) — CityAM

Technologists are dragging us down a rabbit hole of complexity. The next BS ‘bunny’ out of the crypto hat? Ethereum Name Services (ENS)

5 min readAug 25, 2020

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The Dark Side of the Ethereum Name Service (ENS) — CityAM

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Troy Norcross

How to fail in fixing Crypto Projects : Underestimate The Hype Factor — CityAM

Phew! I mean, literally, “PHEW!” I just finished a two-month consultancy for an emerging crypto project. I usually stick to blockchain and…

6 min readAug 11, 2020

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How to fail in fixing Crypto Projects : Underestimate The Hype Factor — CityAM

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Troy Norcross

Top 5 Reasons why Cryptocurrencies are a Waste of ime — CityAM

Cryptocurrencies. Bitcoin has been around since 2009 and Ethereum since 2015. And there are thousands of other cryptocurrencies — or…

5 min readJul 28, 2020

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Top 5 Reasons why Cryptocurrencies are a Waste of ime — CityAM

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Troy Norcross

Voting and Blockchain — CityAM

In the days of COVID-19, there are new challenges in participating in democracy. There are unique challenges in how people vote…

5 min readJul 14, 2020

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Voting and Blockchain — CityAM

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Troy Norcross

Recovery Vouchers on the Blockchain — CityAM

In Sunday’s City AM it was reported that Chancellor Rishi Sunak is considering plans to hand £500 to every adult and £250 to every child…

4 min readJul 7, 2020

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Recovery Vouchers on the Blockchain — CityAM

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Troy Norcross

Censorship: Can Blockchain Help? — CityAM

Freedom of speech is a passionate issue for many people. And the threats of censorship are more evident today than ever before. What…

5 min readJun 30, 2020

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Censorship: Can Blockchain Help? — CityAM

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Troy Norcross

Consortia: Chicken or Egg? — CityAM

Building a blockchain or distributed ledger technology (DLT) solution adds no value if there is only a single benefactor. The most…

4 min readJun 9, 2020

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Consortia: Chicken or Egg? — CityAM

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Troy Norcross

Troy Norcross

Strategy and Digital Innovation — Digital Marketing, Consumer Data and Digital Innovation — Oh yes and thoughts on all things food!

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